Professional Diploma in Entrepreneurship

PROFESSIONAL DIPLOMA IN ENTREPRENEURSHIP

Duration: 6 Months (21 Weeks)

• 20 Weeks – Lectures & Practical Sessions
• 1 Week – Capstone Project, Presentation & Examination

Delivery Mode:

• Flexible & Self-Paced
• Weekly Recorded Lectures
• Mid-Week Online Seminars
• Global Virtual Workshops

Progression Opportunity:
Graduates qualify for advanced standing / credit transfer into the Professional MBA in Transition Entrepreneurship & Management (TEAM).

PROGRAM STRUCTURE (21 WEEKS)

PHASE 1: ENTREPRENEURIAL FOUNDATIONS (Weeks 1–5)

Week 1 – Entrepreneurial Mindset & Opportunity Thinking

• Transition from employee to entrepreneur
• Vision, risk-taking & opportunity recognition
• Entrepreneurial psychology

Week 2 – Opportunity Identification & Market Discovery ✅ (Moved from Week 3)

• Local and global opportunity scanning
• Feasibility, profitability & viability assessment
• Market gap analysis

Week 3 – Personal Productivity, Finance & Resource Management ✅ (Moved from Week 2)

• Time optimization
• Personal finance & budgeting
• Resource allocation and prioritisation

Week 4 – Resilience, Adaptability & Problem Solving

• Managing uncertainty
• Entrepreneurial resilience
• Mental toughness & decision-making

Week 5 – Business Finance Fundamentals

• Accounting basics
• Financial statements
• Budgeting & cash flow management

PHASE 2: BUSINESS DESIGN & VALIDATION (Weeks 6–10)

Week 6 – Legal Structures, Compliance & Risk Management

• Business registration
• Legal obligations
• Regulatory and operational risk

Week 7 – Strategy, Vision Alignment & Business Planning

• Vision, mission & goals
• Strategic alignment
• Growth readiness

Week 8 – Operations & Business Management

• Process design
• Workflow optimisation
• Resource efficiency

Week 9 – Market Research & Problem Analysis

• Customer research
• Competitor analysis
• Data interpretation

Week 10 – Idea Validation & MVP Development

• Assumption testing
• MVP design
• Customer feedback loops

PHASE 3: PRODUCT, BRAND & MARKET ENTRY (Weeks 11–15)

Week 11 – Product & Service Development

• Prototyping
• Testing & iteration
• Go-to-market readiness

Week 12 – Branding, Sales & Customer Engagement

• Brand identity
• Sales psychology
• Customer relationship building

Week 13 – Business Model Design & Innovation

• Business Model Canvas
• Value propositions
• Pivoting strategies

Week 14 – Lean Startup & Rapid Prototyping

• Build–Measure–Learn cycle
• Lean experimentation

Week 15 – Low-Cost Validation & Market Testing

• Pre-selling
• Landing pages
• Market traction strategies

PHASE 4: GROWTH, SALES & FUNDING (Weeks 16–20)

Week 16 – Scaling & Growth Strategies

• Growth frameworks (Ansoff Matrix)
• Overcoming scaling barriers

Week 17 – Market Analysis & Consumer Insights

• SWOT & PESTEL
• Consumer behaviour analysis

Week 18 – Digital Presence & Online Branding

• Website fundamentals
• SEO & digital tools

Week 19 – Social Media Marketing & Content Strategy

• Campaign design
• Multi-platform engagement

Week 20 – Customer Retention, Sales & Pricing

• CRM tools
• Sales channels
• Competitive positioning & pricing

PHASE 5: CAPSTONE PROJECT & ASSESSMENT (Week 21)

Week 21 – Final Project, Pitch & Examination

• Venture project submission
• Pitch deck presentation
• Written examination