Home › Forums › DRN EAST WING CONSORTIUM › How do you apply PIE framework to your second-hand slippers business??

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    blankAnaaba
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    To start with, you must identify the real problem or need your business is solving.
    P- problem: The problem people face when buying slippers is that many can’t afford to buy new slippers.
    I- idea: you need to sell quality but affordable and clean second-hand slippers to low and middle income customers.
    E- Enterprise: you must have a target market; that’s to target low- to middle income earners, students and traders. In short, it must be affordable, durable, and fashionable slippers for everyone. Thank you

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