The Entrepreneur’s Guide 2nd edition

Description

The Entrepreneur’s Guide, Second Edition by Dr. Omozuapo Oba Boniface is a practical handbook for starting, managing and scaling a business in the age of AI. Built around the author’s PIE Framework—Purpose Discovery, Idea Validation and Enterprise Development—it shows readers how to identify a customer problem, test a business idea and build a venture around what they learn.

The book covers product development, sales, business finance, investor readiness and the responsible use of AI and data. With practical exercises, templates and a 90-day action plan, it helps aspiring and established entrepreneurs apply what they learn to a real business or project.