Media & Entertainment Specialization Certification

Week 1: Global Media & Entertainment Industry Overview

• Focus: Film, TV, digital media, music
• Assessment: Industry analysis quiz

Week 2: Media Business Models & Monetisation

• Focus: Content, platforms, licensing
• Assessment: Business model canvas

Week 3: Content Development & Audience Strategy

• Focus: Storytelling, audience targeting
• Assessment: Content concept brief

Week 4: Media Production, Operations & Workflow

• Focus: Production cycles & project management
• Assessment: Production plan

Week 5: Branding, Distribution & Promotion

• Focus: Digital platforms & global reach
• Assessment: Distribution strategy

Week 6: Media Law, Ethics & Intellectual Property (Awareness)

• Focus: Copyright, contracts (non-legal advisory)
• Assessment: Compliance awareness test

Week 7: Technology & Digital Transformation in Media

• Focus: Streaming, AI, analytics
• Assessment: Digital strategy note

Week 8: Media Venture Pitch & Final Exam

• Assessment: Final exam + pitch